One of the most common errors that the company can do is to use a company logo that is ineffective or meaningless. According to MIT researchers (Massachusetts Institute of Technology), people are only 13 milliseconds to see images and a little longer to react to images. A good logo must represent business and what they do in this short time.
Companies like McDonald’s, Apple and Starbucks have managed to create brand recognition by spending time brainstorming how they want customers to see their logo, how their logo represents the company and how their logos are different from other companies.
Here are some information about the importance of a professional and high-quality company logo and how it can improve your business.
Visual identity: strong logo creates company identity, photos of people can familiarize themselves with when thinking about certain products or services. Unique design and well-defined graphics make the company ‘visual identity’ components. The benefits of customers who have a strong visual image of your company through the logo are that people will constantly connect the image and color to your business.
Consumer loyalty and trust: Using a strong design for your company logo gives customers images that they can use which can then cause long-term relationships. Using the clip version of the art or other low quality, easy to create a logo can make the company look unprofessional and unprofessional. Many customers assess the quality of products or services companies from the image and recognition of their brands.
Connect your logo with your company: Good quality logos will automatically connect customers with products or services. Your logo must make people want to get the massage, get your car to be served or lunch in your store. It must remind people of how useful products or services for them. A successful logo like Nike and Cadbury reminded people about what their products are.
Building ownership: Logo is similar to a person’s signature that represents them and who they are, in the same way the logo represents the company. Not only the company’s face but also proves legal ownership. This is why it is important to have a prominent company logo and attract customers. Your logo must be something you are proud of and represent your company well.
Strong marketing tools: in companies such as Adidas and BMW, the logo has become the main reason the product is purchased. They have become a status symbol that this product is of good quality and people value this company. Using a strong company logo can encourage the company forward.
How can you use your logo: an unlimited list when it comes to where you can use your logo. It can be used in physical advertisements such as posters, cards and brochures or online on websites, emails, and social media sites. Getting your logo seen by potential customers is very important but protecting your brand is also important because it ensures your logo or ads appear in areas that equip your company and not lose overall.