Business marketing is when market markets and sell goods and services to businesses or other organizations. Other organizations can resell these goods and services or use them in their own business to support their operations. Business marketing is often called industrial marketing or business-to-business marketing (B2B).
The perfect example of business for business marketing is the automotive industry. Car companies buy various spare parts such as tires, batteries, electronics and door locks produced independently by other businesses and are sold directly to car manufacturers to assemble cars.
Even the service industry is also involved in a large number of businesses for business transactions. For example companies that specialize in Graha Tata provide exclusive services to other organizations, rather than individual consumers.
Business-to-customer marketing is when market markets and sell goods and services for retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. Business-to-consumers as a significantly different business model of business-to-business models, which refer to transactions between two or more businesses.
Business Market (B2B) vs Consumer Marketing (B2C)
B2C marketing is different from B2B marketing in a number of main ways. The business market has very few customers compared to the consumer market that has a large number of customers. Business markets usually sell customized products where the consumer market sells homogeneous products. Business transactions for business are great value transactions because the number of purchases is very high where the business for consumer transactions is a small value transaction. Prices can be negotiated in the business market where prices are usually repaired in the consumer market. The business market has a long and complex sales process with several decision makers but in the decisions of purchasing simple consumer markets and made by individuals.
The key to success in the business market is:
1) Customer Value & Satisfaction Creation
Business starts with value creation. This is the main goal of the business to create and provide value efficiently which will eventually lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the main major differentiator, even more than prices and products.
2) social media marketing
Marketing social media is when a company uses a social media platform like Facebook or Twitter to market products or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have a built-in data analysis tool that allows companies to track progress, success, and involvement of advertising campaigns. The company discusses various stakeholders through social media marketing including current and potential customers.
3) Cellular Marketing
Cellular marketing is a digital marketing strategy whose purpose is to reach target audiences on smartphones, tablets, and other mobile devices via email, SMS, and multimedia messages.
The use of smartphones has increased several times over the past few years, the use of applications is also greatly increasing. Therefore, cellular marketers increasingly utilize smartphone applications as marketing sources. Marketers aim to optimize the visibility of applications in stores, which will maximize the number of downloads. This practice is called App Store (ASO) optimization.
4) Multimedia Content Marketing
Marketing using multimedia content attracts more customers. B2B marketers are widely adopted this trend. The main driver is the desire to make content more attractive, interesting, and can be shared than just traditional modes. The most common form of visual content includes 360 degrees video.