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Keeping Your Business Online – Your Guide to Different Types of Digital Marketing Strategies

Marketing
By Ledger Santana

As the world enters a highly digital landscape, the internet has become an essential part of everyone’s life. With the appearance of the World Wide Web, people have changed the way to live, interact, and do business. This is why many companies are shifting their attention to making themselves seen online.

However, with all the available strategies out there, things can get a little too overwhelming especially if you are to choose what particular digital marketing channels your business must be focusing on. To help you understand the different types of online marketing, here are some of the things that are worth knowing.

Content Marketing

Whenever consumers need to know something, they always surf the internet for information. Because of this, they’ve become critical of what they want to see and read. Content marketing allows businesses to feed people with high-quality materials that can be relevant to a user search.

Through content, it’ll be easier for businesses to introduce their brand and services or products. It will also help them gain authority for specific industries or subjects. This strategy usually involves producing different types of content in all formats. From videos, blog and social posts, datasheets, infographics etc.

The strongest point of content marketing is its versatility and ability to build up your brand while educating, entertaining, and inspiring your target audience.

Search Engine Optimisation (SEO)

SEO is one of the most commonly used terms in the digital marketing space. You might’ve heard of it, but aren’t exactly aware of how this strategy works. For starters, SEO is all about getting your website on top of the search engine results organically. It primarily aims to optimise your site so that you’ll appear instantly when a user typed in or searched for the keywords you’re targeting.

SEO in general is about improving the ranking and position of your site on search results as well as ensuring that you’ll appear in users’ relevant searches. Although it usually takes time to see results, when done correctly your business will reap the benefits of having a good SEO strategy.

Social Media Marketing (SMM)

SMM, as the name suggests, is a type of digital marketing strategy which makes use of social media to promote a product, brand or service. This initiative usually involves creating regular postings or activities on your social pages. Many businesses are in fact utilising this method to fully establish their brand presence online.

One of the biggest advantages of SMM is it allows companies to directly communicate and reach out to their audiences. Along with that, content published through social media is a lot easier to share and spread to a larger market. SMM can be either done organically or through paid initiatives, however, it’s necessary that you carefully choose the most suitable social network you’d like to promote your brand. This way, it’ll be easier to build and promote your business.

Email Marketing

Email marketing has been around for quite some time now. Although some may claim that this strategy is not as effective as before when used strategically this method may offer significant results. For one, it is easier to have personal messaging and targeted content through email. It is also a great tool to build relationships and connections with your customers.

In addition, email marketing allows you to reach out to audiences that have shown interest in what you’re offering. You can also maintain visibility through their inbox by sending out regular updates and/or future product launches. Many companies are, in fact, utilising this method by using email subscriptions and sign up forms.

Video Marketing

Video marketing refers to a digital marketing strategy which engages audiences and customers through the use of any video content. The idea is to create informational and valuable content that will supply people with all the things they need to know.

Some of the most common types of video content that can be seen today include:

  • Announcement
  • Behind the scenes
  • Explainer Videos
  • Instructional
  • Product Demonstrations
  • Online Events etc.

Video marketing is an effective strategy to build brand awareness among your target audience. Most businesses consider videos as an integral part of their marketing strategy. This is primarily because content such as this one is highly engaging which often results in better conversions. Along with that, videos can boost your SEO and SMM campaigns.

These are just some of the digital marketing campaigns that are worth investing in. Whatever your goals are, whether to expand your audience, build loyalty or gain more conversions, these strategies can help you achieve them with careful planning and proper implementation.

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