Marketing attribution is the art of tying particular marketing efforts to revenue. It’s a necessary skill for any business that wants to grow, and it can be difficult if you don’t have the right tools. If you’re unsure about where to start with marketing attribution tools, this guide will help you get started.
Identify your must-haves.
Once you have a better idea of what’s available, it’s time to identify your must-haves. When choosing a marketing attribution tools, the first thing to think about is what features are most important for your business and how much data you need. Do you want to compare all channels or only some channels? Does it need to be able to handle all digital channels or just some? How many different kinds of reports do you want from it? What kind of resources do you have available for implementation and maintenance?
These questions should help guide your decision.
Compare tiers of service.
As you’re looking at the tiers, think about what data would be useful for your business and how much of it. If you have a small team and need to look through all of the data yourself, choose a lower tier so that you can get started with an affordable plan. If you have more people who can work on this project, then go for a higher level and invest in the service.
Think about the type of analysis that will come from using each tool. If it’s going to be something that requires manual review or someone else to do in-depth research, consider paying for more access or better tools so that employees will be able to use them efficiently.
Find a provider who has experience working with companies like yours.
The best way to find the right marketing attribution tools is to work with a provider who has experience working with companies like yours. This means they understand how your business operates and how you can use data to improve your decision-making process.
The provider should have experience with clients in your industry or similar industries so that they know what challenges you face. They should also be able to provide examples of how their products have helped other customers solve these challenges successfully. The more customers the provider has worked with, the better.
A great indicator of whether or not a provider is right for you is their reputation in the industry: Are people talking positively about them? What do Google reviews say? Have clients published case studies showing what their experience was like using these services? These questions can help guide our decisions when looking at which service providers might work best for us based on our specific needs.
Decide what kind of data you need.
Before you start shopping around for a marketing attribution tool, consider what kind of data you need.
- Make sure you have enough data from your existing analytics software to make smart decisions about which channels are driving more revenue and customers.
- Know what kind of data will help you improve your marketing efforts (i.e., which channels are most likely to deliver the best ROI).
- Keep in mind that many tools will give insight into performance metrics like average order value or cart abandonment rate—but they won’t tell how much each channel is contributing directly toward these goals.
Good marketing attribution tools are affordable and scalable.
When choosing a marketing attribution tool, it’s important to consider the cost. As with other business tools and software products, not all marketing attribution tools cost the same amount of money. If you’re on a tight budget and need something affordable, then be sure to choose one that doesn’t cost too much in terms of your current budget constraints.
The best marketing attribution tool is the one that meets your business’s needs. To find the right tool for your business, start by asking yourself what you want to track and how you want to track it. Then, choose the tool that best fits your needs and budget.