Flooring retailers face a unique challenge in the digital marketplace. Customers researching new floors often begin online, comparing styles, materials, and prices before visiting showrooms. The businesses appearing prominently in local searches capture initial interest leading to showroom visits and purchases.
Many flooring businesses tried various marketing approaches before finding what works. Print advertising in local magazines and direct mail — traditional methods that worked decades ago — often produce disappointing results now. Hibu helps flooring professionals adapt to modern marketing realities.
From Struggling to Thriving Online
Flooring retailers describe their transformation after implementing Hibu’s comprehensive solution. One showroom owner explained previous marketing attempts included local print publications that weren’t working. When learning how poorly they performed online compared to competitors, the need for professional digital marketing became clear.
After implementing the solution, the owner reported that before Hibu their Google presence was pretty poor and frustrating. Now they’re showing up on the first page and hitting important keywords driving showroom traffic. The transformation included a custom website, search marketing, SEO services, listings management, and automated marketing.
Comprehensive Digital Presence
Another flooring professional described similar improvements in Hibu reviews. Hibu has greatly expanded their online footprint. They’re a huge asset making the business more visible, and they respond quickly to needs. The company spends significantly less time dealing with website issues.
The flooring industry requires visual presentation and trust-building through professional online presence. Effective websites showcasing products beautifully, combined with strong reviews, create credibility converting browsers into showroom visitors ready for purchasing decisions.
Hibu Reviews helps flooring retailers build social proof influencing customers during research. Brad Wegmann, Hibu’s chief commercial officer, stated: “We deliver better results by having a complete and diversified digital marketing program that allows local businesses to be found everywhere where consumers are searching and engaging.” For flooring retailers, this visibility drives showroom traffic converting to sales.
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